Skip to content

Pet Peeves Friday: Insulting Ads

July 13, 2012

My pet peeve today is about insulting and rude ads. There are a lot of them out there that I feel are insensitive to gender, body type, race, etc., but the insulting ad I’m focused on today is from a local bar/restaurant and it’s not a television or radio advertisement, but an attempt to promote one of their menu items.

The place is Mac’s Industrial Sports Bar and it’s located just outside of downtown in Minneapolis’ Northeast neighborhood. I had read a number of online reviews that claimed Mac’s had the best Reuben in town and since I’ve been on about a two-year quest to find the best Reuben in town, I was excited.

I go to Mac’s and the place is dark, cold and has a vibe that didn’t leave me feeling very welcome, and it was loud. It’s one of those types of places that’s apparently designed with acoustics, or lack of acoustics, to be loud when the place isn’t busy. I try not to judge a restaurant’s food by the restaurant itself, but that’s sometimes difficult because the atmosphere is part of the meal, but in the case of Mac’s, I didn’t have to worry about that because I found the Reuben to be well below average. Everything about the sandwich was disappointing. The mouth-watering reports I had read about thick slices of brisket-style corned beef stacked high were false. What was there was tasty, but there just wasn’t very much there. The bread was soggy and under grilled and the Swiss cheese was about non-existent. The tablespoon dropping of sauerkraut was wet and had all but diluted the 1,000 Island dressing. In all honesty, the sandwich I received, which I don’t deny may be way out of the norm, was only slightly better than what Culvers offers up for less than half the price.

But, friends, that’s not my rant! My rant is about insulting and rude ads, remember? Mac’s advertises their Reuben with text in their menu that avers the sandwich was, “ “Voted Best Reuben in Town” by everyone who isn’t and [sic] idiot.” Forget the typo, although how that got past the typesetter and the proofer and the customer is anyone’s guess (and makes you wonder who the idiot is), I don’t know where the humor is in insulting someone who wouldn’t vote for their Reuben as the best in town. I know I’m being a little nit-picky and they’re not serious, but I just don’t get the humor.

= = = =

Do you have a rant and would you like to play along? The good news is that you can! Post your rant on your blog and come back here and leave the link in the comments section. Then anyone who reads this will be quickly linked to your blog and your rant.

On Twitter: #PetPeeveFriday

3 Comments leave one →
  1. July 13, 2012 4:08 pm

    I’m surprised you even ate there after reading the ad! The second I see typos or incorrect words in a sign or advertisement, I hesitate to go into the business; but I’m probably far snobbier and more ridiculous about these sorts of things than you are!!! 🙂


  2. July 13, 2012 4:50 pm

    Oh, I agree with you about that ad. Unfortunately, rudeness seems to be the norm these days, and some people actually take it for humor. And those typos burn me, too: I’m a copyeditor, and it’s my job to catch those things, and I’m also very sensitive about them. Another one that drives me crazy is the misplaced apostrophe; for instance, if their ad had said, “we have the best Reuben’s in town”!



  1. Insulting ads | Besttwinksmpeg

If you leave me a comment I'll give you a cookie!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: