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What About The Twinkie?

January 13, 2012

Hostess is going back into bankruptcy again and things aren’t looking good long-term for the 87-year-old company. You and I are sort of to blame because rather than turning to Ho Hos and Sno Balls, Americans are apparently eating more energy bars and yogurt.

Yes, energy bars and yogurt. Yes, the trend disgusts me, too.

What is wrong with us? I’m proud to be an American, and I’m all for low-fat food and healthy fast food, and I even support the idea of restaurants having to list the fat and nutritional content of their offerings in their menus and on their menu boards, but yogurt and energy bars instead of chocolate cupcakes and Ding Dongs? Come on, people. This is Hostess treats we’re talking about. We have a relationship with Hostess treats. We go way back.

Hostess treats are the snacks we all grew up on and we all pretty much turned out okay, right? Faced with an apple or a Hostess cupcake in our Dudley Do-right lunch boxes our moms knew we’d toss the apple, so we got the cupcake. At least I did (I would have preferred a Sno Ball, but she kept those for herself) and I’m still here to thank my mom for that! So what’s the sudden deal with yogurt and energy bars?

The Snack War

There is another factor to consider here beyond healthy choices and that’s the snack war. Yes, Hostess gives us great snack products, but who can forget Little Debbie? Not me, that’s for sure. Yes, you can argue that Little Debbie is a Hostess knock-off and not the same quality, but at less than half the cost, I guess I’m willing to trade in my Hostess Ho Hos for the Little Debbie Swiss Rolls. I’ll dump my Suzy Q’s for the Devil Cremes and my Donettes for Mini Frosted Donuts. Plus, Little Debbie has a lot of snack treats that Hostess doesn’t, like Marshmallow Pies and Peanut Butter Crunch Bars, Caramel Cookie Bars and Cosmic Brownies. Looking at the Little Debbie product line and price point, and suddenly I have to stop and think about the quality over quantity equation a little closer.

And let’s not forget Entenmann’s. Higher up the quality scale, Entenmann’s is also a little more expensive, but the product offerings are a lot better. Treats like the Chocolate Chip Iced Cake, the different varieties of donuts, all those different loaf cakes, and the not-to-be-missed Chocolate Fudge Cake. Entenmann’s is good stuff.

The Bottom Line

So let’s try and put this health craze into perspective, shall we? Let’s quit smoking and cut back on alcohol. Let’s all get regular exercise and let’s eat fresh vegetables (despite how difficult it can be picking out the good veggies in the grocery store bins) and fruits and let’s cut back on soft drinks, but let’s not go to extremes. Remember, next to the carrots and the broccoli, the apples and the bananas, there’s always room for a Twinkie.

Always.

It would be the American thing to do. Scratch that because this is bigger than just the United States, it would be the North (and South) American thing to do.

Feel free to comment and tell me your favorite snack treat.

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6 Comments leave one →
  1. randomanthony permalink
    January 13, 2012 7:55 pm

    Okay, I’m with you on this. I’m not sure this generation conceptualizes the twinkie and hostess in general like we did.

    But don’t forget, some hostess products were AWFUL. Snowballs. Blech.

    Like

    • Michael Fishman permalink
      January 17, 2012 8:59 am

      I love Snoballs! Granted, the cake part can sometimes be a little stale tasting, but I love that coconut/sugar covering thing. I like to peel that off and eat the cake and then eat the covering thing.

      Like

  2. January 15, 2012 3:48 pm

    I’ve never liked Twinkies, but every now and then I still buy myself a package of Ding Dongs. Tasty little chocolate hockey pucks, damn the fat and calories.

    Like

    • Michael Fishman permalink
      January 17, 2012 8:59 am

      Mmmm… fat… taste… good!

      Like

  3. January 16, 2012 10:23 am

    We couldn’t get Ho Ho’s in Wyoming. I don’t know why. Growing up, I rarely got afforded the Hostess treats – too expensive. But, starting in junior high, my mom started buying Little Debbie Peanut Butter Bars. I still have an affinity for them.

    Like

  4. Anonymous permalink
    January 21, 2012 7:47 pm

    Michael, I love Twinkies and Hostess Cupcakes and Suzy Q’s and an occasional Sno-Ball….yummy. When my kids were little I was looking forward to them loving them too so I could have an excuse to keep these tasty treats in the house. Well…they disappointed me. They hated them. All they liked were Tiger Cakes and Oatmeal things from Little Debbie. And I don’t. I don’t know what I did wrong, they are not big chocolate lovers either, a box of Entemann’s donuts will sit on the counter for a week, and if I buy Twinkies they don’t eat them so I have to…they can’t go to “waist” now can they…starving children in Ireland ya know? Does this mean I need to buy a case of Suzy-Q’s and hide them in the freezer?

    Like

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