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What Happened to Cheer Detergent?

November 13, 2011

I went to buy some Cheer detergent yesterday and was surprised to see the soap is now in new packaging. What happened to the cheery Cheer in the pleasing blue bottle with the flower design, the fun, frilly font and the bright red cap? The new bottle design is a depressing looking eggplant/dark orchid/indigo/violet colored bottle with a non-descript bold black font that’s almost intimidating in its force. Gone also is the once-bright flower design, replaced with a geometric kaleidoscope image that looks like a product of a bad LSD trip and nothing at all like I want my clothes to look. The red cap, I’m sorry to report, is also gone.

That’s bad, but worst of all, the fill lines on the inside of the cap are difficult to see unless you’re holding the cap to the light at just the right angle. Unfortunately, when you’re holding the cap at that precise angle you can’t fill it. And I think a person might, if they’re careful, also run the risk of rotator cuff injury. End result is I think I wound up using more detergent than I needed to use and my suspicious nature is wondering if this whole bottle redesign thing isn’t a big conspiracy to get consumers to use more detergent.

Bring back the old Cheer bottle! The old bottle makes you actually look forward to doing laundry!

I’m not going to worry about using more detergent, but I might start thinking about using a different detergent. I don’t necessarily dislike doing laundry, but it’s not the most joyous of household tasks and it’s certainly not as much fun as vacuuming, and with the newly redesigned Cheer bottle, doing laundry has become a little darker and a little more depressing. You could almost say doing laundry has not because a little less Cheer-ful.

When it comes to laundry detergent packaging, I want a bottle that’s going to reflect how my clothes will look after washing which is why I like a brightly colored bottle. Like the old Cheer bottle. With the new Cheer bottle, it makes me feel like my clothes will come out looking like mud.



6 Comments leave one →
  1. November 13, 2011 2:35 pm

    Last week I watched several youtube videos showing ladies who make their own laundry detergent. I’m thinking about trying it. The ladies in the videos are very cheer-ful and I think they drink a whole lot of coffee. I will let you know how the home made stuff works….if I ever get around to it.


    • Michael Fishman permalink
      November 13, 2011 2:53 pm

      Is that Ed McMahon? I’ll be interested to hear if the homemade stuff works!


  2. November 13, 2011 4:55 pm

    I’m a Tide girl and I know I would not be happy if they changed the packaging on me!!
    I see you enjoy music, you might like to do a MeMe on Monday’s it is Music Moves Us ( to start the week) a bunch of us bloggers post music on our blogs and we hop around and listen to music on Monday. If you pop on over to my blog and check out any Monday post you will find the host, Xmasdolly!


    • Michael Fishman permalink
      November 14, 2011 6:22 am

      I’ve never used Tide but I might switch over just because of their bright packaging! Thanks for the info about MeMe Monday!


  3. November 21, 2011 9:49 am

    Stopped by here, Michael, since you stopped by my blog!!! You’ve got a new follower!


  4. February 1, 2015 5:21 pm

    I’m alergic to laundry soaps and have to buy “Dreft.” Bummer I know because it is 3 times more expensive! I have even tried those cheaper “non alergic” type soaps, and nope, I am alergic to those too. I have to agree, the smaller bottles are a ploy to get us to pay twice what we were paying before. I have adapted a 3 little pours from the spout into the washing machine (not three glubs but 3 little pours) and it is enough to get my clothes clean and fresh smelling – plus, a bottle of the detergent lasts quite awhile!

    Liked by 1 person

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